Cashel Group’s End-of-Year Belfast Away Weekend
Overview
The Cashel Group—comprising Cashel Travel, Alainn Tours, and Cashel Representation—came together in Belfast for a two-and-a-half-day team retreat designed to reconnect colleagues from across departments and regions. The weekend combined strategic team development, destination discovery, and cultural immersion. It wasn’t just valuable for internal collaboration—it also strengthened the team’s first-hand knowledge of experiences that are ideal for clients, allowing the group to promote Belfast and Northern Ireland with even greater insight and authenticity.
Day 1: Arrival and Team Connection
Morning
The team arrived in Belfast and checked in at the Fitzwilliam Hotel, chosen for its central location, high standards, and welcoming atmosphere—an ideal base for both leisure and corporate groups. A relaxed welcome lunch at Room2 Belfast offered the first opportunity to reconnect and set a positive tone for the weekend.
Afternoon
The group participated in a two-part team-building programme:
- Workshop on Communication & Knowledge Sharing With Conversaurhus
An engaging and practical session focused on improving collaboration and the flow of information across teams. Participants explored how to work more effectively together—benefiting both internal efficiency and the service provided to clients. - Sensorium with Taste and Tour
A creative and interactive experience designed to encourage teamwork in a relaxed and engaging setting. This hands-on session offered a sample of the kind of memorable, high-quality group activity that could easily be incorporated into client programmes.
Evening
Dinner was hosted at a lively and characterful local venue. The evening continued with music and informal entertainment—showcasing Belfast’s vibrant nightlife and the ease with which this city can cater to corporate and incentive groups.
Day 2: Regional Discovery & Local Flavour
Morning Activities
The group split into two experiences, each offering first-hand exposure to activities that are regularly featured in client itineraries:
Giant’s Causeway & Coastal Tour
This group explored Northern Ireland’s stunning natural scenery on a guided visit to the Giant’s Causeway. With insightful commentary from a local guide, participants experienced the full impact of this UNESCO World Heritage Site, followed by a warm, locally sourced lunch at a nearby inn—highlighting options for day trips and regional excursions.
Belfast Food & Culture Tour
The second group explored the city’s culinary and cultural highlights on a walking food tour. Stops included:
- Titanic Belfast, offering a world-class visitor experience
- St. George’s Market, perfect for local flavour and craft
- Artisan shops including chocolate, cheese, and seafood specialists
The tour concluded at a beloved city pub, Duke of York, known for its colourful alleys and lively character. This immersive experience demonstrated how Belfast’s compact size, rich history, and modern food scene create a standout incentive or leisure programme.
Evening: Gala dinner at the Game of Thrones Studio
The highlight of the weekend was an unforgettable gala dinner at the Game of Thrones Studio Tour in Banbridge. This exclusive evening took place inside the actual filming studios of the hit series, offering a magical and immersive setting complete with original sets, props, and costumes.
The whole team enjoyed a private themed dining experience surrounded by the cinematic world of Westeros—an exceptional example of Northern Ireland’s unique venues for standout events. The evening was filled with excitement, photo opportunities, and celebration in a location that blended pop culture, creativity, and local industry pride.
Final Reflections
The Belfast Away Weekend achieved more than just team bonding—it delivered a full-sensory experience of Northern Ireland’s vibrant hospitality, heritage, and event potential. Team members returned with stronger working relationships, new ideas, and refreshed energy. Crucially, the trip also deepened the team’s product knowledge, giving them first-hand insight into venues and activities ideal for client programmes. From iconic landmarks to one-of-a-kind gala dinners, Belfast proved itself as a versatile and memorable destination for both MICE and leisure travel.