Powering Global Connections Through Local Knowledge

The euromic Inspiration Summit 2024, co-hosted by euromic and Cashel Travel, with VisitScotland as the Platinum Sponsor, successfully brought together global event professionals for a four-day immersive experience in Edinburgh from October 28th to 31st. The summit highlighted Scotland’s potential as a leading destination for business events, combining the country’s rich cultural heritage with world-class venues and unique networking opportunities.

National Museum of Scotland
James Aitken, CEO of Cashel Travel

Day 1: An Iconic Scottish Welcome and Inspiring Speeches 

The summit’s first day set a high standard with an authentic Scottish welcome. Attendees were greeted by the stirring sounds of drummers and pipers, creating an unforgettable atmosphere from the start. The opening gathering was held in the iconic Grand Gallery of the National Museum of Scotland, a breathtaking space that set the tone for a series of thought-provoking talks.

Insightful addresses from Executive Director Huw Tuckett, Elaine Elder from the National Museum of Scotland, euromic President Rajeev Kohli, James Aitken from Cashel Travel, Richard Knight from VisitScotland, and the inspirational Amar Latif OBE captivated attendees with their perspectives on the travel industry and the power of storytelling. To end the evening, a mesmerising aerialist performance brought magic to the museum’s enchanting surroundings, leaving everyone eagerly anticipating the next day.

National Museum of Scotland

Day 2: Highland Games, New Connections, and Rock-and-Roll Energy

The second day kicked off with a sunrise running and walking tour led by Invisible Cities, allowing guests to soak in Edinburgh’s charm as the city awoke. Attendees then gathered at the InterContinental Hotel Edinburgh for 1-to-1 networking sessions, sparking new connections and inspiring collaborations.

Calton Hill

Afterward, guests headed to Colstoun House, a picturesque estate on the city’s east side, where a delicious BBQ and dessert awaited. Surrounded by the golden hues of autumn, the setting was perfect for recharging before an exciting afternoon activity.

Colstoun House

The highlight of the day was an unforgettable Highland Games experience! Teams went head-to-head in classic Scottish challenges like Toss the Caber and Haggis Hurling, filling the air with laughter, cheers, and friendly rivalry. The spirit of the Highlands was in full swing as participants embraced the excitement and competitive fun.

Colstoun House Garden & Ground

The evening was equally spectacular. Set in the historic and stunning Mansfield Traquair, known as Edinburgh’s “Sistine Chapel,” guests enjoyed a three-course dinner with an electrifying twist. Brian Allan from Rock Your Business infused the evening with rock-and-roll energy, turning the elegant setting into a lively celebration filled with music, laughter, and camaraderie.

Highland Games
Mansfield Traquair
Mansfield Traquair

Day 3: An Inspirational Finale and a Memorable Farewell

The final day brought even more insights and memorable experiences. Guests were inspired by talks from Brian Allan of Rock Your Business and Zakia Moulaoui from Invisible Cities, followed by engaging panel discussions and final networking sessions back at the InterContinental Edinburgh the George.

InterContinental Edinburgh the George

As the sun set over Edinburgh, the summit concluded with a pre-dinner drinks and tour of the historic Royal Yacht Britannia. This was followed by a grand finale at the majestic Hopetoun House, which was beautifully illuminated in purple hues. Lord Hopetoun and Neil Brownlee from VisitScotland officially welcomed guests to the evening, setting the tone for a night that celebrated Scottish heritage and the summit’s inspiring connections.

Royal Yacht Britannia
Royal Yacht Britannia
 Hopetoun House

The evening featured captivating performances by Whisky Kiss and an “Address to a Haggis” by a ‘Robert Burns’ lookalike, who brought the Bard’s spirit to life. Guests raised their glasses in toasts, danced to lively tunes. To close out the summit, a powerful Beating the Retreat ceremony marked the farewell. The stirring sounds of the pipes and drums filled the air as the band performed a final salute, leaving guests with a moving and memorable send-off.

Highland Dance
Address to a Haggis
Beating the Retreat

Final Reflections: A Benchmark for Future Events

The euromic Inspiration Summit 2024 in Edinburgh was a masterclass in blending business with cultural immersion. By utilising iconic venues, engaging local traditions, and curating unique experiences, the summit effectively demonstrated Scotland’s potential as a premier destination for MICE events. Attendees left with new partnerships, innovative ideas, and a deeper appreciation for Scotland’s rich heritage and hospitality.

The summit’s strategic combination of inspiring content, experiential activities, and cultural immersion made it a standout event, setting a new benchmark for future corporate gatherings. It showcased Scotland’s ability to host high-impact events that deliver both business value and unforgettable experiences, positioning the country as a top choice for incentive and corporate travel in the global market.


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